How often have you consumed something deemed healthy, or widely promoted as healthy, only to come to the realization later that the so-called pundits were either wrong or deceitful—that the supposedly good-for-you granola bar is in fact more candy bar than a healthy snack, or that the “Vitamin Water” is actually almost as sugar-packed as a Coca-Cola?
Most Coop members, I think, would agree that many “health” foods promulgated as life-lengthening, health-boosting or the quick-and-easy answer to ripped abs, more energy and better athletic performance might not only fall short of their promises but, more jarringly, might actually be bad for us!
Protein powder—widely promoted in sports advertising and defended by Joe six- pack as a “healthy” means of accelerating new muscle growth—is indeed brimming with protein, though is often a highly processed protein, which makes it nearly impossible for the body to recognize and use. What’s more, the powders are often filled with synthetic toxins like aspartame, saccharin and artificial flavors, and studies show that many popular protein powders contain dangerous levels of toxic heavy metals, including arsenic, cadmium and lead. Considered more supplement than food product, protein powders are not regulated by the FDA, though the evidence clearly points to risks—which, needless to say, far outweigh the promised health claims.
Fear not, health fanatics and gym-goers. We now offer Fitppl protein powder—a line of plant-based powdered mixes offering 16 grams of complete protein per serving, a host of vitamins and minerals, and completely devoid of artificial sweeteners, preservatives, or anything the body doesn’t like. Conventional, highly processed, artificial protein powders, anyone? NO WHEY!